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    Blog

    Find out the latest news and tips below. Check back often for the latest news and updates, or visit our Facebook or Twitter pages for more day to day information



    Google's New Pigeon Algorithm to Benefit Local Business

    In the online marketing world, it is all too easy for smaller, local companies to be overshadowed by bigger brands with a larger web presence. This week, Google has endeavoured to solve this issue by updating its Pigeon Algorithm to help improve local search results.

    3 Important Things Brands Should Know About Their Customers

    At Win Marketing, we have carried out many market research projects and we have developed a successful approach to finding out exactly what our clients need to know about their customers. There are some obvious answers that will directly influence your marketing tactics, such as: age, income and location. However, you may want to delve deeper, as focusing on other specific details could really improve your marketing strategy.

    Panda 4.0: Has Google’s New Update Affected Your Site?

    Last week, Google started to roll out its latest update, Panda 4.0, and webmasters are only just catching wind of the enormous effects that the update will have on their sites. Panda is supposed to produce monthly rolling updates, but Panda 4.0 is a bigger update that will have a significant impact on website rankings.

    How to Determine Your Social Media Strategy

    The key to success in social media marketing is creating a custom strategy that appeals to your brand’s specific customer base. It is important to remember that the same tactic that works for one industry may not be ideal for another. So, be sure to choose your social networks wisely, so you can get in touch with the right customers.

    Study: What Makes An Ad Shareable?

    In today’s marketing and advertising industry, simply creating a great ad is no longer enough. It is crucial to create a great ad that is also shareable. To spread brand awareness, companies should want their ads to go viral, encouraging millions of viewers to share the content.

    But, what makes a branded ad shareable? A new study by UnRuly Media aims to determine exactly that.