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    Blog

    Find out the latest news and tips below. Check back often for the latest news and updates, or visit our Facebook or Twitter pages for more day to day information



    Google Releases Official Guidelines

    Google has recently released its Quality Rater’s Guidelines and Handbook. The 160-page document goes into great detail about how Page Rank (PR) is determined, taking the guesswork of creating an effective SEO marketing strategy.

    Ten things to consider for improved website SEO

    ‘Google Rankings’, ‘SEO’, ‘Meta Descriptions’.

     Fifteen years ago your average human would’ve though you were talking gibberish. Now in the present digital age, the effective SEO of a website can sometimes be the difference between the success and failure of a business.

    The Win web development team decided to pull together a post compiling of a few useful SEO tips in order for you to maximise your website or blogs potential.

    Google's New Pigeon Algorithm to Benefit Local Business

    In the online marketing world, it is all too easy for smaller, local companies to be overshadowed by bigger brands with a larger web presence. This week, Google has endeavoured to solve this issue by updating its Pigeon Algorithm to help improve local search results.

    SEO Performance Is Based On Content Quality

    Last week, Win Marketing’s web marketing team attended eBusiness Club’s Online Marketing Conference and Expo. While there, we gained some useful insights about the state of Search Engine Optimisation as well as how we can use content to boost visibility and SEO rankings.

    The 12 Days of Christmas: Marketing Edition

    Every family has unique traditions for their Christmas meal, each with different dishes and puddings. Like Christmas dinners around the world, each client’s marketing campaign requires different ingredients to be successful. Ensure your campaign is customised to suit your market sector and the needs of your customers. Every ingredient makes a big difference in the overall influence and reach of your campaign.