Social media is a great tool for any company or brand. It allows businesses to develop personal relationships online, whilst being able to share and learn useful information relating to their customers or industry. Furthermore if your brand shares and contributes to a significant amount of relevant news and information, you will be considered a thought leader and expert within your industry, which will enhance the reputation of your company.
Saying that, there are some risks when it comes to social media activity. Many companies now have a presence on social media sites such as Twitter, however without the correct knowledge and experience of the various platforms, a company’s chance of making a faux pas grows. There have been many famous instances of brands making high profile mistakes online, many of which could’ve been avoided by taking note of the following recommendations.