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    Blog

    Find out the latest news and tips below. Check back often for the latest news and updates, or visit our Facebook or Twitter pages for more day to day information



    3 Forms of Visual Content Your Brand Should Be Using

    Content marketing is more than blogging; for a successful online marketing strategy, your brand should include engage visual content, as well. According to Inc.com, 84% of communications will be visual by 2018. So, now is the time to start integrating interesting visuals into your content marketing strategy.

    Guide: What Is Brand Activation?

    While the concept has been around for quite some time, ‘brand activation’ is a relatively new term that is used by marketing firms. It refers to the use of creative and engaging methods that encourage customers to feel a personal connection to a brand.

    Three Niche Marketing Tactics As Used by Netflix

    Netflix is one of the best performers in the home entertainment market. The video streaming service has over 3 million subscribers in the UK, and has earned itself spot as an industry leader by adopting niche marketing tactics to set itself apart from the competition.

    Our Thoughts On Lidl’s Rebranding

    Discount supermarket chain Lidl is rebranding – but not in the way that you would expect. Rather than changing the look of its logo or brand colours, the company is giving its brand message a makeover. The new £20 million campaign from Lidl aims to shift the focus from the store’s low prices to the quality of its products.

    Win Marketing’s Branding Story

    Every company needs to have a brand strategy that is reflective of their identity and mission to help set them apart from the competition.  When Ann started Win Marketing 15 years ago, she gave careful consideration to the name and logo to ensure that the physical branding would reflect her company’s mission of using marketing to help clients build winning businesses.