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    Blog

    Find out the latest news and tips below. Check back often for the latest news and updates, or visit our Facebook or Twitter pages for more day to day information



    Marketing Trends for 2016

    As we make our way into the new year, it is time for brands to start looking at new ways to engage with their customers.  To help with this process, here are some of the major trends that have been predicted for the marketing world in 2016:

    Google Releases Official Guidelines

    Google has recently released its Quality Rater’s Guidelines and Handbook. The 160-page document goes into great detail about how Page Rank (PR) is determined, taking the guesswork of creating an effective SEO marketing strategy.

    SEO Performance Is Based On Content Quality

    Last week, Win Marketing’s web marketing team attended eBusiness Club’s Online Marketing Conference and Expo. While there, we gained some useful insights about the state of Search Engine Optimisation as well as how we can use content to boost visibility and SEO rankings.