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    Blog

    Find out the latest news and tips below. Check back often for the latest news and updates, or visit our Facebook or Twitter pages for more day to day information



    Google Releases Official Guidelines

    Google has recently released its Quality Rater’s Guidelines and Handbook. The 160-page document goes into great detail about how Page Rank (PR) is determined, taking the guesswork of creating an effective SEO marketing strategy.

    Google algorithm change to punish non-mobile friendly sites

    Google, The leading search engine, recently announced a planned algorithm change that could impact websites and businesses everywhere. The change in algorithm was announced on February 26th, 2015, and it will be implemented on April 21st, 2015.

     

     

    Google's New Pigeon Algorithm to Benefit Local Business

    In the online marketing world, it is all too easy for smaller, local companies to be overshadowed by bigger brands with a larger web presence. This week, Google has endeavoured to solve this issue by updating its Pigeon Algorithm to help improve local search results.

    Marketers Are Starting to Target Wearable Technology

    As industry buzz begins to build around the new iWatch from Apple, marketers are preparing strategies for how to tackle advertising on this new platform. According to Bloomberg, advertisers view wearable technology as the ‘next ad frontier’. While it may seem to be jumping the gun, now is certainly the ideal time to begin considering your approach to advertising on wearable gadgets like the iWatch and Google Glass.

    Panda 4.0: Has Google’s New Update Affected Your Site?

    Last week, Google started to roll out its latest update, Panda 4.0, and webmasters are only just catching wind of the enormous effects that the update will have on their sites. Panda is supposed to produce monthly rolling updates, but Panda 4.0 is a bigger update that will have a significant impact on website rankings.