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    Blog

    Find out the latest news and tips below. Check back often for the latest news and updates, or visit our Facebook or Twitter pages for more day to day information



    Win Marketing’s Branding Story

    Every company needs to have a brand strategy that is reflective of their identity and mission to help set them apart from the competition.  When Ann started Win Marketing 15 years ago, she gave careful consideration to the name and logo to ensure that the physical branding would reflect her company’s mission of using marketing to help clients build winning businesses.

    Using Storytelling Marketing To Engage Consumers

    Storytelling is not a new concept, but we are seeing it remerge in marketing for some of today’s biggest brands. It is a unique way for brands to influence consumers, using engaging stories about the brand, its products or its consumers.

    Recently, Marketing Week published a report on the Top Storytelling Brands, highlighting the companies that have done the best job of captivating consumers with a narrative approach to branding. Their success serves as an example to smaller brands that storytelling marketing is an effective means of communicating their branding message.