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Engage Motoring
Engage Motoring are a car-club which offers all the advantages of prestige and sports car ownership with none of the accompanying drawbacks and costs.
As a start-up business, Engage Motoring needed a strong identity to reflect the evocative nature of the cars available, alongside the club's down-to-earth approach to driving enjoyment.
Drawing on motoring heritage for the feel of the logo, we created a brand whose name and ident reflect the connection between driver and machine without the pretentiousness of other similar companies.
New logo:
New logo usage:
