The Islamic Research and Training Institute (IRTI)
The Islamic Research and Training Institute (IRTI) hired Mrs. Ann Goodwin and her marketing team to develop a marketing strategy and implementation plan to help to take IRTI marketing products lead generation to the next level. We had several objectives in mind: analyze current situation of IRTI products and marketing processes, create and populate a database for IRTI customers, develop action plan for the marketing strategy, implementation requirements and customer relations strategy, and develop a feedback policy.
Ann Goodwin and her team provided our Institute with the highest-quality work and came in at exactly the price quoted. They completely exceeded our expectations. Ann's expertise and insights helped convince the IRTI Management to re-engineer its marketing vision, strategy and processes, thereby increasing our marketing effectiveness and creating a better corporate identity.
Dr. Ahmed Iskanderani
Advisor, Information Systems,
Chairman, Marketing Task Force,
Islamic Research and Training Institute
A member of the Islamic Development Bank Group
