Our Team
Below is a brief description of the Win Marketing team along with their contact details.
Ann Goodwin Chartered Marketer, FCIM, DipM
Managing Director
Ann began her long and varied marketing career with household names such as Fisons, RS Components and Bostik. Whilst working for the Institution of Occupational Safety and Health in Leicester, Ann developed relationships with the media, local and national press, helping to promote the change in regulations associated with health and safety at work. She was responsible for promoting a number of events including national and international conferences and exhibitions. Her last position as an employee was as Marketing Director for Catalis Rail Training in Derby, a supplier of training and development services across the whole rail industry.
During this time, Ann recognised that many large companies had 'right-sized' their marketing teams and needed additional specialist support on an ad-hoc basis. Equally, Ann felt SMEs would benefit from outsourcing their marketing because they can draw on a range of expertise that would not be accessible through one in-house marketing officer. With this in mind, she established Win Marketing in 1999 and also started lecturing for the Chartered Institute of Marketing.
Today at Win Marketing, Ann advises clients on strategic marketing direction to meet clients’ business objectives and various tactical issues across the breadth of the marketing mix. Despite holding senior positions, Ann has never lost the ability to 'roll up her sleeves' and deliver cost-effective, practical solutions that work.
Outside of work, Ann is an avid follower and member of Leicester Tigers and England rugby supporters clubs.
email:
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Lou Preedy
PR Director
Lou has over 35 years experience in PR, publicity and promotions. Her career began at BBC Radio Leicester in the late 60's, moving on to the ATV's press and publicity department throughout the early 70's, and moving from the media to the music industry in the mid 70's as PR and press officer to a host of world-class artists. In the early 80s Lou reverted to the media, accepting the position of Head of Music and Features Editor at the new Leeds based Radio Aire, and went on to manage the marketing department for three independent Yorkshire radio stations.
In 1986 Lou formed her own PR consultancy, Moorland Publicity Ltd., which has successfully handled a wide range of clients from B2B manufacturing and distribution companies to consumer and political PR accounts. Moorland Publicity has recently merged with Win Marketing, an initiative which will offer clients an even wider marketing, PR and publicity service.
"I've had a fascinating career in PR and publicity and have enjoyed a wide variety of projects, from trade exhibitions in Singapore to public consultation seminars in Leicester! The new Win team has an exceptional wealth of talent and experience with staff from many different sectors of marketing and PR."
email:
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Sandra Lawes Chartered Marketer, MCIM, DipM, MBA
Market Intelligence Director
Sandra brings a whole suite of skills to Win Marketing, including project management, qualitative research and strategy. She has the ability to see the big picture whilst paying attention to detail, an admirable persistence/determination and the courage to speak her mind to ensure that projects are successfully completed and clients' objectives are met.
Sandra comes from a blue chip marketing background with companies including Fisons, Smith & Nephew and Thomas Cook. She has also worked as a planning director in advertising agencies, including Saatchi & Saatchi. A first degree in French and German sparked Sandra's love of language and her interest in communication. Her further qualifications include an MBA, with a dissertation on customer satisfaction, and the CIM Postgraduate Diploma, giving her Chartered Marketer status.
email:
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Jacolyn Fergusson MIPD
Communications and Involvement Consultant
Jacolyn has over 15 years experience working at Director level. Having worked in world leading health services, financial services, utilities, retail, distribution and manufacturing businesses she has proved that she can adapt and be successful in different environments and sectors.
Her experience includes HR, Communications, Involvement, Marketing and branding and as a generalist has no technical gaps. Having had strategic responsibility for HR, Communications, Involvement and Marketing as part of Executive board teams she has created and implemented value-adding strategies and plans to improve key business indicators.
A key strength is involving complex stakeholders in an open and transparent manner in areas of Diversity. Personally she has the ability to create, gain agreement and deliver strategies to meet client needs. She has achieved National recognition for innovations in involvement strategies.
email:
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Tim Stimpson BA (Hons)
Performance Director
A former professional rugby player, Tim played 19 times for England between 1996 and 2002 and for the British Lions on their successful tour of South Africa in 1997. He was the first player in the English Premiership to score over 1000 points. The only player to win 5 successive Premierships, he also helped kick his Leicester Tigers team to Heineken European Cup Championships in 2001and 2002.
Tim gained an Honours degree in Anthropology from Durham University. He worked in business training with ICI, was an executive board member of the PRA and Head Coach at Nottingham. He now works as an ambassador for the children's charities Sparks, The Wooden Spoon and the Christina Noble Foundation. New to the Win Marketing team, Tim is responsible for engaging elite athletes and providing maximum exposure for clients and helping with their business development, customer retention and performance issues.
email:
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Jo Goodwin BA (Hons)
Account Manager
After having completed her degree in Philosophy, Jo worked in the retail sector for 2 years finishing as Floor Manager for a leading ladies occasion wear company. At University, Jo was responsible for organising a number of events including ‘Keynestock’ in 2006 and 2007, a university ‘battle of the bands’ type festival, in which Jo was responsible for promotion of both the acts performing and the event itself. She also managed the organisation on the day, making sure the acts played at the correct time, food was served at the correct time, waste was collected regularly and people were available for assistance and guidance around the venue. Jo also worked on ‘Freshers week’ in 2006 and 2007, organising events for the first year students to participate in such as themed evenings, competitions and being available for any assistance and enquiries. Jo has worked in Win Marketing before and during her degree on a number of projects including event organisation and PR activities.
She recently joined Win Marketing full time to take responsibility for overseeing clients' PR, Marketing communications and event management.
email:
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Steven Bailey BA (Hons)
Graphic and Web Designer
After completing a degree in Online Environments and Multimedia, Steven worked as a freelance web and graphic designer for 2 years before joining the Win Marketing team. With a foundation degree in Art and Design, Steven enjoys the challenge of creating intuitive interfaces for brands within an array of contexts.
Steven has worked closely with a range of clients on various projects, including brand development and website design for a local hair salon, which also included increasing their existing web presence to maximise market awareness. Steven also has an extensive background in utilising social media for brands to raise their profile.
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Gemma Patel BA (Hons)
Account Manager
Gemma gained a degree in Marketing Communications and has worked in the training and education sector since graduating. She joined Win Marketing to take responsibility for overseeing clients' PR and Marketing communications activities, developing advertisements, web marketing and analytics.
Gemma has headed up a successful campaign for an electrical components plc and is an integral part of the team maintaining relationships with journalists on behalf of our clients.
email:
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Cheslyn Baker MA
Copywriter
Cheslyn Baker is an experienced journalist and holds an MA in Creative and Professional Writing (Roehampton London 2006). She has written for many national magazines and newspapers, edited several weekly newspapers and has worked on the newsdesk at the Nottingham Evening Post. A former features editor of a national press agency, Cheslyn knows exactly what appeals to editors when writing press releases and articles for clients. Her work appears monthly in Leicestershire & Rutland Life magazine as well as regularly in the Leicester Mercury. She runs Creative Writing classes, workshops and tutorials and lives in North West Leicestershire with her photographer husband Andy and their three dogs.
email:
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Team of Associates
In addition to the above team, Win Marketing has a bank of specialist associates to call upon to help deliver projects and ensure client's deadlines are met.
