Market Intelligence

Win Marketing provides valuable information to help in developing your marketing and communications strategy. This can include help in any of the following areas:

• Marketing audits - to help management understand more about their business from a customer, employee and market perspective
• Market research - By conducting appropriate market research, we can help your company assess its performance, quality and levels of customer service compared to the competition. We can also monitor your customers' needs and responses to new products or services
• Mystery Shopping - an effective marketing exercise that can be used to measure and report covertly on your company in either a retail environment or a business to customer environment. It can be used to assess the performance of your organisation, quality, level of customer service, or to research staff knowledge on new products
• Customer satisfaction surveys - useful to hear exactly what your customers feel about your organisation, your products and services.
• Focus groups - helpful for more in-depth feedback, useful for new products, new branding or to assess communication messages and methods.
• Employee surveys - vital to help with the retention and recruitment of staff, assessing brand values and levels of communication within an organisation.

Research methods, capturing both qualitative and quantitative data carried out by the Win Marketing team includes:

• Telephone interviews
• On-line questionnaires
• Postal questionnaires
• Face to face interviews

Results are provided in a clear format with presentations and recommendations as relevant.

If you are interested in how market research could help your organisation please contact us or phone +44(0)1509 265890 to speak to one of our experienced market research team.