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Internet online marketing strategy

Internet Marketing Strategy

Direction for your web marketing to help get you noticed online

Developing a website is one thing, it will provide a presence, but a website should be part of your overall internet marketing strategy.  Like other aspects of marketing strategy, you should be considering your key messages, your target audience and how, when and where you will communicate these messages to them.

Your internet marketing strategy should look at all aspects of your company's web marketing presence.  A website should be seen as a dynamic activity, not as a one-off exercise, like developing a company brochure.  Ongoing online competitor analysis and Google Analytics should help inform your web marketing and help you to update and keep your site live.

Usability studies and Google Analytics are just two of many online web marketing tools that can help you assess if you site is working in the best possible way for you.

An internet marketing strategy will help you to develop and maintain a high presence in search engine rankings and inform the direction for your search engine optimisation activity. Identifying key words that are relevant to your target audience can be adopted in the web structure and developed within the text on a page.  Copywriting for a website is not the same as copywriting for a brochure.

At Win Marketing, we have been developing websites for over 17 years, since the early commercial adoption of online brochure sites became popular.

Since then, we have worked with many clients to develop their online and internet marketing strategy covering aspects including the structure of a website, competitive advantage, search engine optimisation, online Public Relations and social media marketing.

Developing your internet marketing strategy

Like any marketing and business strategy, you should develop your objectives, the reasons you want to implement an internet marketing strategy.

Internet marketing objectives are likely to include:

Digital Marketing Audits to Understand your Web Presence

Conduct an audit to understand and evaluate the effectiveness of your digital marketing including:

Issues which should be evaluated include:

Win Marketing offers a FREE website analysis for organisations looking to understand how their website could be working better for them

Completing a digital marketing audit provides valuable information to help determine your digital marketing strategy.

An internet marketing strategy should seek to provide answers to the following questions:

If you would like to talk to one of our internet marketing specialists, please contact Win Marketing on 01509 265890 or contact us.