Do you know what your customers think of you?
How do you compare to your competitors?
What are the threats to your organisation?
Are you maximising the opportunities in the market?
Are you wasting resources from your marketing budget?
Companies often benefit from going back to basics and conducting a comprehensive marketing or communications audit, to examine their existing practices and materials to ascertain the management information confirming 'Where are we now?'
By asking the right questions and seeking answers, an audit can provide the information vital in determining your future marketing strategy, identifying opportunities and potential growth areas.
Win Marketing conduct audits to help management understand more about their business from a customer and market perspective.
Imagine a comprehensive report on the health of your business providing you with the following information:
Customers
Assessment of your customer relationships, their level of spend and any additional cross-selling opportunities, including direct interviews with some of your customers and prospects to hear on an impartial basis how they think you compare to your competition.
Competition
Assessment of your competition, how they promote themselves, what are their USP’s, and level of growth – and how you compare.
Communication
Assessment of the consistency in your messages. Are the messages being seen, heard and understood? Are you wasting money? Do your competitors get noticed more than you? What more could you do for the same budget?
External market forces
Confirmation of what is happening in the political, economic, environmental, science and technology markets and how these may affect your business? What opportunities or threats arise from these factors for your organisation?
Internal market forces
Assessment on the messages being conveyed throughout your organisation? Are they consistent and accurate? What is your organisation good at, what are you weak on? Could the strengths and weaknesses be better managed to result in improvements and growth?
client commendation : Interfleet Technology
Interested? Then contact us on 01509 265890