Get to Know Your Customers with Market Research

4 April 2017 | Tags: , ,

Currently, Win Marketing is working on large-scale market research project for a client who wants to get to know its customers better. This type of market research can be incredibly valuable to a company, as it can help to improve sales over time by informing your marketing strategy with useful information about your customers’ wants and needs.

Here are some important questions that market research will help you learn about your customers:

  • Who are they?
  • What do they do for a living?
  • How and when do they make their purchases?

It is also important that market research addresses your customers’ perceptions about your product, company and competitors. Getting answers to the following questions are crucial:

  • What do they think of your company?
  • Why do they buy your product?
  • What do they expect from you?
  • What do they think about your competitors?

Answering these questions will provide you with a better understanding of your current customers and potential clients. This is key in being able to sell to your customers more effectively, and boost sales.

To obtain this type of insight, there are many different ways to conduct market research – such as conducting telephone interviews with prospective clients or host focus groups with existing customers. Mystery shopping and customer satisfaction surveys are also useful ways to learn more about what your clients want.

Our clients often find that by using an impartial research company to conduct the interviews allows their customers the opportunity to openly share their thoughts.  A third party can often obtain a much greater insight into what customers are thinking.

Win Marketing offers up a wide range of market research services. For more information, browse our Market Research page or give us a call at: +44 (0)1509 265890.

Win Marketing

Published by:
Win Marketing

4 April 2017

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