Email marketing continues to be one of the most effective ways for brands to communicate with their customers as well as potential clients. However, it isn’t for everyone, and your brand may notice that a number of users unsubscribe every month. Here are some tips to help reduce the number of unsubscribers.
Try new subject lines
This is the first thing that users will see when you email them, so make sure that they are engaging to the customer. This will differ from industry to industry, so it is important to test out several types of subject lines in order to find out what words and phrases best catch users’ attention. Monitor your headlines to see which ones work best for your brand, and then adjust for future campaigns.
Find out why
In many cases, unsubscribing is a one-click process that is done within seconds. This is convenient for the user but it may not be the best course of action for your brand. On the confirmation page, consider including a text box that allows the unsubscriber to state why they no longer wish to be contacted.
This information can be very valuable, allowing you to cater your newsletters to the feedback. It is likely that other customers may feel the same way and have yet to unsubscribe. So, the feedback from one unsubscriber can help prevent others from following suit in the future.
Take a break
Some users may not want to stop receive emails altogether but some brands only offer the option of unsubscribing. You can offer the customer the chance to decide to stop receiving emails for a couple of weeks or you can let them decide how often then would like to receive emails.
Give them other options
If someone unsubscribes from your email list, make sure that they know about other ways to keep in touch with your brand. They may prefer to follow you on Facebook or other social networks, which is why it is always a good idea to maintain a social media presence.
Win Marketing provides clients with effective email marketing to help brands stay in touch with customers and help to drive sales. To find out more, visit our website or give us a call at 01509 265890.