Winter tyres – safer for driving even in England

What a difference Winter tyres have made to some of the team at Win Marketing.

After visiting Poland last year in the depths of winter, Win Marketing’s Managing Director Ann Goodwin was so impressed with the difference that winter tyres made, that as soon as the bad weather arrived in England last week, she invested in a set of Winter tyres for her automatic, rear wheel drive car.

As Ann said, “Without Winter tyres, my car was undrivable, I kept skidding and sliding everywhere and my car got stuck in my village. When the snow cleared a little, I was able to get the car out and went straight to the local tyre fitters and had winter tyres fitted. The difference was amazing; I was so impressed that I also purchased a set for the company pool car as well”.
It is important to the team at Win Marketing that they can get out and about to see clients and that the bad weather does not have too much of an adverse affect on our business. With some of our clients operating in the health and safety sector, we have promoted health and safety issues for over 15 years. As such, we are more than aware of the importance to assess the health and safety risks and where possible trying to put in procedures to mitigate risk.

If anyone is thinking ‘should I invest in winter tyres in the UK?’ Our answer would be yes, definitely. We just cannot believe that the tyre companies are not promoting the safe benefits of winter tyres. A lot of people we have spoken to have never heard of Winter tyres at all. Come on tyre companies – promote the benefits and help people to be safer on the roads this winter! You never know if the demand increases, they may increase supply and result in cheaper winter tyres in the future.


Football World Cup Hosting

What a shame.

Here at Win Marketing we are all gutted that we didn’t get the result to bring the Football World Cup home to England. We thought our bid had an excellent chance of winning and it was great to see HRH Prince William, the Rt Hon David Cameron the Prime Minister and David Beckham working together. The speeches sounded brilliant, well thought out from a script perspective and delivered superbly – a lesson for anyone in business who needs to deliver a high quality, meaningful presentation. Commiserations to all involved.

Congratulations to Russia and to Qatar.

The team at Win Marketing has delivered a number of marketing projects in the region and has excellent links in Doha, helping clients with their marketing and promotional activities in Qatar and the Middle East region. I know the Qataris and the ex-pats will be delighted with the decision. It proves that Qatar is a country to be taken seriously as its economy continues to grow.

So where will England go from here? At least we have the Olympics in 2012 to look forward to.


Women working in Saudi Arabia

The team at Win Marketing was invited by the Islamic Development Bank (IDB) to support their Islamic Research and Training Institute (IRTI) and help them to develop their international strategic marketing. Ann Goodwin and Sandra Lawes visited Jeddah, in the Kingdom of Saudi Arabia to conduct market research and develop their marketing strategy.

The President and the senior management of IDB were pleased with the results and the IRTI management are now working on a process of implementing the strategy. After visiting Saudi Arabia a few times, Ann had to quickly learn, understand and accept the unique Saudi culture including wearing an Abaya. Ann feels privileged to have gained a greater understanding and knowledge of the culture and in particular an insight into women working in the Kingdom.

If anyone is interested in developing their international marketing strategy they should contact the Win Marketing team on +44 1509 265890. If anyone has any comments or advice for women working in Saudi that they would like to share please email


Leicester Tigers new Crumbie collection

Continuing with our connection and support of Leicester Tigers, some of the team went to the launch of the new Leicester Tigers Crumbie clothing collection last night. The new range is fantastic and it was great to see some of the players modelling the new clothing. The clothing is no doubt available to view online at
Before the fashion show, Tigers hosted the rugby hour, BBC radio Leicester’s weekly rugby programme, where fans could ask questions of Martin Corry, Ben Kay, Billy Twelvetrees, Jordan Crane and Ben Herring. This radio programme will be aired on Wednesday 3rd November at 6pm.


New networking club in Syston

Win Marketing are delighted to be the marketing specialists and web designer in a new BNI group which is starting in Syston, Leicestershire. We are currently looking for new members and are particularly interested in hearing from any Electricians, Plumbers, Health and Safety Consultants, Printers and Estate Agents in the Syston, Loughborough, Melton and Leicester area who are looking to develop their business. The group meets every Wednesday morning and if you are interested to know more please contact Ann Goodwin on 01509 265890 or email


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