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	<title>brand activation &#8211; Win Marketing</title>
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		<title>Guide: What is Brand Activation?</title>
		<link>https://www.winmarketing.co.uk/blog/guide-what-is-brand-activation/</link>
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		<dc:creator><![CDATA[Win Marketing]]></dc:creator>
		<pubDate>Mon, 29 May 2017 14:24:31 +0000</pubDate>
				<category><![CDATA[Guides]]></category>
		<category><![CDATA[brand activation]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing blog]]></category>
		<guid isPermaLink="false">http://www.winmarketing.co.uk/dev/win2016/?p=516</guid>

					<description><![CDATA[While the concept has been around for quite some time, ‘brand activation’ is a relatively new term that is used by marketing firms. It refers to the use of creative and engaging methods that encourage customers to feel a personal connection to a brand.]]></description>
		
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