B2C Consumer Marketing

The team has a wealth of experience in dealing with Business to Consumer market sectors known as B2C Marketing.

This experience has been across a number of markets and product areas including leisure marketing; the automotive market providing marketing communications support for car dealerships and manufacturers; travel and tourism marketing, financial services marketing and marketing of fast moving consumer products – FMCG Marketing.

Consumer marketing projects delivered have included:

• Market research including focus groups, customer satisfaction surveys, direct telephone interviews
• Market research in the UK, Europe, Middle East and South Africa
• Marketing audits
• Developing strategic marketing plans
• Rebranding
• New product development and product launches
• Marketing communication materials and copywriting, design and print
• Graphic designer and promotional literature
• Website development, online PR and social media marketing
• Search engine optimisation and e-commerce websites
• Public relations, sponsorship, competitions and events
• Promotional merchandise

Case studies related to B2C marketing

• Active Aims
• The Cotswold Group
• Loughborough College Sport
• The Mark Group
• Real Russia

B2C marketing clients include:

The following represents a list of some of our clients we have helped with their B2C marketing:

• Active Aims
• Alta Concierge Services
• Budget rent a car
• CG Holidays and Hotels
• Cotswold BMW & Cotswold MINI
• Get Set 4 Success
• Grange Courtyard
• Hereward Community Rail Partnership
• Homecare
• Joe Hanney
• My Lawyer in Spain
• Peugeot
• Real Russia
• Sharpaclean

If you want to understand more about the buying trends of customers, or have a need to promote your services to consumers across a number of different market sectors, in the UK or internationally, please contact Win Marketing at +44 (0) 1509 265890 or contact us for an informal B2C discussion.