Nottingham Heathcare NHS Trust

The client

Nottingham Heathcare NHS Trust is the largest mental health treatment provider in Europe operating at over 100 sites, employing over 6,500 people.

The situation

As part of a major change initiative, six different organisations were merged into one, under the name of Nottingham Healthcare NHS Trust. The board needed help and support to develop and implement a new corporate communications strategy to engage with the various stakeholders around mental health in Nottingham.

The solution

Win Marketing developed a communications and involvement strategy for them based on desk research and interviews with various members of staff and stakeholders. A national, local and internal PR campaign was implemented including GP’s and the general public to create awareness of mental health. We interviewed various members of staff and stakeholders; Win Marketing was also responsible for helping to recruit an internal communications team and setting up the crisis PR plan.

Nottinghamshire Healthcare NHS Trust needed help and support to develop and implement a new corporate communications strategy. I am pleased that Win Marketing was our partner as they adopted a professional and practical approach, which allowed us to develop and improve our communications to our wide and varied stakeholders speedily and effectively. I would strongly recommend them to help any NHS organisation looking for communications or marketing support.

Jacolyn Fergusson (Nottinghamshire Healthcare NHS Trust)

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