Hill-Rom

The client

Hill-Rom is one the world’s leading manufacturers of electrical hospital beds and specialist mattresses, providing health care equipment worldwide.

The situation

The management wanted to raise the profile of the company, and specifically its products and services across Europe.

The solution

Win Marketing developed and implemented a public relations plan in conjunction with Hill-Rom’s marketing strategy. Over the years we have supported Hill-Rom in numerous activities including: gaining media coverage on a local, national and international level; copywriting and designing various newsletters and leaflets in multiple languages; developing an interactive training website and managing events at international conferences as well as handling crisis management situations. These campaigns allowed Hill-Rom to connect with their target audience, improving their presence in their sector and ultimately increasing their sales.

I have worked with Win Marketing for a number of years and found the team incredibly helpful and innovative at both strategic and tactical level. Whatever I have thrown at them, no matter how tight the deadlines, they have always delivered to a high standard and continue to generate proactive concepts. Over the years they have been involved with developing marketing plans, product launches, crisis management, corporate identity and website development.

Mick Clancy (Managing Director, Hill-Rom EMEA)

strategy • creativity • results

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