15 Years of Change – Weeks 4 to 6
Customer Database
Today, CRM (Customer Relationship Management) databases are complex software systems that keep track of a wide range of consumer information. When Win Marketing first got started, our clients’ customer databases consisted of rolodexes, file folders and spreadsheets.
Graphic Design
In 1999, ‘graphic design’ meant a physical drawing on paper. The graphic designer would create a hand-drawn mock up for the client to approve. Today, only very rough drafts are done by hand. Programs like Photoshop and InDesign are used to mock up designs for logos, leaflets and other marketing materials.
Hospitality
In the 1990s, it was not uncommon to have client meetings over lunch with a glass of wine or a pint of beer. While lunch meetings are still common in the marketing industry, we tend not to see marketing professionals imbibing while talking shop with clients anymore.
Customer Database
Today, CRM (Customer Relationship Management) databases are complex software systems that keep track of a wide range of consumer information. When Win Marketing first got started, our clients’ customer databases consisted of rolodexes, file folders and spreadsheets.
Graphic Design
In 1999, ‘graphic design’ meant a physical drawing on paper. The graphic designer would create a hand-drawn mock up for the client to approve. Today, only very rough drafts are done by hand. Programs like Photoshop and InDesign are used to mock up designs for logos, leaflets and other marketing materials.
Hospitality
In the 1990s, it was not uncommon to have client meetings over lunch with a glass of wine or a pint of beer. While lunch meetings are still common in the marketing industry, we tend not to see marketing professionals imbibing while talking shop with clients anymore.
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