Best Marketing Campaigns Summer 2014
This summer was a great season for marketing campaigns. Over the course of the past few months, we have seen some exciting, innovative and groundbreaking campaigns from a wide range of brands.
Share A Coke
The ‘Share A Coke’ campaign returned for summer 2014. Hundreds of the most popular names in the UK were printed on Coca Cola bottles, allowing consumers to ‘personalise’ their purchase. Consumers enjoyed sharing photos of their bottles of popular social media outlets like Instagram, Twitter and Facebook, which further fostered brand awareness for Coke.
Beats By Dre (Before the Game)
The ‘Before the Game’ television spot from Beats By Dre is an emotional and exciting short film featuring World Cup superstars like Neymar, Suarez and Van Persie. Even though Sony was the official sponsor of the World Cup 2014, this campaign ensured that Beats By Dre was the brand name that consumers associated with the football tournament. The campaign was so successful that FIFA eventually banned Beats By Dre headphones from the World Cup.
ALS Ice Bucket Challenge
The Ice Bucket started out as a small viral campaign that eventually became one of the biggest digital campaigns ever. It not only raised awareness of ALS but helped to raise millions for research and patient care. For a period of three weeks in August, Facebook and Twitter feeds were full of celebrities and the general public completing the challenge.
Adidas World Cup
‘All or Nothing’ from Adidas was a star-studded affair. Directed by City of God’s Fernando Meirelles, the television spot featured Luis Suarez, Lionel Messi Dani Alves. It also debuted a new song by Kanye West, which generated even more buzz for the brand. The ad was rumoured to cost upwards of £50 million, but Adidas would not confirm the details.
Lady Gaga For Versace Spring/Summer 2014
In April 2014, Lady Gaga became the face of Versace’s Spring/Summer campaign. The controversial pop star is known for her unorthodox fashion sense, so it was quite a surprising pairing – but, it worked. Versace’s goal was to reinvent itself for a young audience, and Lady Gaga certainly helped to make the brand appeal to younger consumers.
What were your favourite campaigns of summer 2014? Let us know!
This summer was a great season for marketing campaigns. Over the course of the past few months, we have seen some exciting, innovative and groundbreaking campaigns from a wide range of brands.
Share A Coke
The ‘Share A Coke’ campaign returned for summer 2014. Hundreds of the most popular names in the UK were printed on Coca Cola bottles, allowing consumers to ‘personalise’ their purchase. Consumers enjoyed sharing photos of their bottles of popular social media outlets like Instagram, Twitter and Facebook, which further fostered brand awareness for Coke.
Beats By Dre (Before the Game)
The ‘Before the Game’ television spot from Beats By Dre is an emotional and exciting short film featuring World Cup superstars like Neymar, Suarez and Van Persie. Even though Sony was the official sponsor of the World Cup 2014, this campaign ensured that Beats By Dre was the brand name that consumers associated with the football tournament. The campaign was so successful that FIFA eventually banned Beats By Dre headphones from the World Cup.
ALS Ice Bucket Challenge
The Ice Bucket started out as a small viral campaign that eventually became one of the biggest digital campaigns ever. It not only raised awareness of ALS but helped to raise millions for research and patient care. For a period of three weeks in August, Facebook and Twitter feeds were full of celebrities and the general public completing the challenge.
Adidas World Cup
‘All or Nothing’ from Adidas was a star-studded affair. Directed by City of God’s Fernando Meirelles, the television spot featured Luis Suarez, Lionel Messi Dani Alves. It also debuted a new song by Kanye West, which generated even more buzz for the brand. The ad was rumoured to cost upwards of £50 million, but Adidas would not confirm the details.
Lady Gaga For Versace Spring/Summer 2014
In April 2014, Lady Gaga became the face of Versace’s Spring/Summer campaign. The controversial pop star is known for her unorthodox fashion sense, so it was quite a surprising pairing – but, it worked. Versace’s goal was to reinvent itself for a young audience, and Lady Gaga certainly helped to make the brand appeal to younger consumers.
What were your favourite campaigns of summer 2014? Let us know!
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