The Cotswold Group

The client

The Cotswold Group is one of the country’s largest BMW and MINI dealerships, formed from the merger of Browns of Hereford and Cotswold of Cheltenham.

The situation

Management at Cotswold BMW wanted a marketing and PR company to handle their communications prior to merging two businesses, launching a dealership in Gloucester and to maximise the various BMW and Mini new car launches.

The solution

Win Marketing created a complex and effective campaign across different media platforms to help the Cotswold Group achieve their objectives. This involved creating an e-commerce website, radio advertising, a direct mail campaign, PR, launch events, advertisements in the local media, car parks and bus backs. BMW GB commended Win Marketing on producing “one of the best PR campaigns for any dealership they had ever seen.

I am pleased to say that the PR coverage Win Marketing achieved for us was excellent. BMW GB confirmed this was one of the best PR campaigns for any dealership they had ever seen. Win Marketing also helped us successfully launch the new 5 and 1 Series and managed a number of mini campaigns throughout our region, developing and implementing a whole range of innovative, promotional activities.

David Blythe (Dealer Principal, Cotswold BMW)

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