As we make our way into the new year, it is time for brands to start looking at new ways to engage with their customers. To help with this process, here are some of the major trends that have been predicted for the marketing world in 2016:
Prioritising Mobile Ads
Last year, mobile devices were considered ‘secondary screens’ but a shift has occurred which has seen more users placing them in a primary position. So, if you previously ignored mobile advertising, now may be the time to reconsider this as part of your marketing strategy.
Personalising the User Experience
Another important shift is from ‘mass media’ to ‘personalised media’. Brands have access to useful information about their target audience, and it is important to put this knowledge to use in order to tailor messages to individual customers – for example, custom promotional codes or even real-time interaction as users shop in-store and online.
Developing Mobile Apps
Since mobile devices are now the main focus for internet users, brands should start looking at new ways to engage with customers more effectively. While mobile-optimised sites are a great first step, mobile apps are the next frontier. Offering your customers a useful or entertaining app that they can find in the Google Play Store or iTunes App Market will give you an advantage over your competitors. Some great examples of mobile apps that have helped to boost business are Dominos’ ordering app and EasyJet’s booking app.
What marketing trends should you get on board with next year? Talk to your customers and find out the best ways to reach them. Market research will help you find out whether you need to ramp up your social media efforts, invest in video marketing or create a content strategy – never underestimate the power of research to understand how products and services can be developed to give you competitive advantage.
Win Marketing offers a wide range of market research services to help you get to the bottom – give us a call at 01509 265890.