Guide: What is Brand Activation?

29 May 2017 | Tags: , ,

While the concept has been around for quite some time, ‘brand activation’ is a relatively new term that is used by marketing firms. It refers to the use of creative and engaging methods that encourage customers to feel a personal connection to a brand.


What Not To Do: Common Digital Marketing Mistakes

28 May 2017 | Tags: , ,

Here are some of the most common digital marketing mistakes that brands make – and, some helpful advice on how you can avoid making them, too.


Tips and Advice: Christmas Marketing Campaigns

16 November 2016 | Tags: , ,

Christmas is the busiest time of year for consumers, and it is important for your brand to get involved in the festivities. Here are some tips to help drive your sales during the holiday season.


How to Reduce Unsubscribes From Your Email Marketing List

19 March 2016 | Tags: ,

Email marketing continues to be one of the most effective ways for brands to communicate with their customers as well as potential clients. However, it isn’t for everyone, and your brand may notice that a number of users unsubscribe every month. Here are some tips to help reduce the number of unsubscribers.


Marketing Trends for 2016

11 January 2016 | Tags: , ,

As we make our way into the new year, it is time for brands to start looking at new ways to engage with their customers. To help with this process, here are some of the major trends that have been predicted for the marketing world in 2016.


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