Guide: What is Brand Activation?

29 May 2017 | Tags: , ,

While the concept has been around for quite some time, ‘brand activation’ is a relatively new term that is used by marketing firms. It refers to the use of creative and engaging methods that encourage customers to feel a personal connection to a brand.

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3 Important Things Brands Should Know About Their Customers

20 April 2017 | Tags:

At Win Marketing, we have carried out many market research projects and we have developed a successful approach to finding out exactly what our clients need to know about their customers. There are some obvious answers that will directly influence your marketing tactics, such as: age, income and location. However, you may want to delve deeper, as focusing on other specific details could really improve your marketing strategy.

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3 Forms of Visual Content Your Brand Should Be Using

1 April 2017 | Tags: ,

Content marketing is more than blogging; for a successful online marketing strategy, your brand should include engage visual content, as well. According to Inc.com, 84% of communications will be visual by 2018. So, now is the time to start integrating interesting visuals into your content marketing strategy.

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