Social media is a great tool for any company or brand. It allows businesses to develop personal relationships online, whilst being able to share and learn useful information relating to their customers or industry. Furthermore, if your brand shares and contributes to a significant amount of relevant news and information, you will be considered a thought leader and expert within your industry, which will enhance the reputation of your company.
Content marketing is more than blogging; for a successful online marketing strategy, your brand should include engage visual content, as well. According to Inc.com, 84% of communications will be visual by 2018. So, now is the time to start integrating interesting visuals into your content marketing strategy.
Tesco are under fire this week for offering bacon flavoured Pringles as part of a Ramadan promotion. Though neither Tesco’s nor Pringles intended to use the smoky bacon flavoured crisps within their Ramadan promotion, due to a staff mistake, the error was broadcasted to countless people due to the viral nature of social media.