Social media is a great tool for any company or brand. It allows businesses to develop personal relationships online, whilst being able to share and learn useful information relating to their customers or industry. Furthermore, if your brand shares and contributes to a significant amount of relevant news and information, you will be considered a thought leader and expert within your industry, which will enhance the reputation of your company.
Ann Goodwin gave a talk recently at The Leicester Digital Business Club. Approximately 30 people attended the event where Ann gave an insightful talk on Marketing and how businesses can gain an advantage over their competitors.