Give your digital marketing some love with the help of Win

13 February 2015 | Tags: , , ,

Valentines day is tomorrow and as tradition dictates, many people will be showing love to their significant others. Here at Win marketing we decided to put a different spin on Valentines day, by showing how you can treat your company’s digital marketing at this time of year. Considering the fact that you can’t give it some cheap chocolates and petrol station flowers as a sign of your love, this may be the only way you can show your digital marketing your feelings! Detailed in this post are six key elements of digital marketing and how Win can help you vastly improve each aspect.

Website

Having a well developed and visually appealing website is crucial in today’s business world. For many consumers, the first point of contact with a company is their website. This means that your site has to not only be interesting and attractive to initially engage them, but more importantly, it must be functional and effective. Modern consumers are naturally impatient; therefore the site must be easy to navigate in order for them to quickly find what they want. 99% of the time, if the information they seek doesn’t jump out immediately; they will leave and visit a competitor.

Knowing this, Win prides itself on building websites that serve three functions:

  • Ensure it works for your target audience. The copy, images and web design all need to be tailored specifically to your audience in an easy to navigate fashion.
  • Optimised for search engines (it is no good having a great looking website if customers do not come across it. This is where our knowledge of SEO is crucial)
  • Looks great (a good web design means you look professional, modern, and trustworthy)

Whatever size or type of site you need, we have the skills to deliver an attractive, effective website to benefit you and your customers. Call one of our web developers on 01509 265890 to discuss your needs further.

Copywriting

Many web developers can help to build an effective and efficient website whilst also designing it in a way that makes it stand out from your competition. However, few agencies offer copywriting services that will elevate your website from good to great, both in terms of content and search engine rankings. Many leave the client to populate their own website with text. However, writing web copy is a skill in its own right. You have to be able to write content that is both engaging for the reader, whilst being keyword rich in order to appeal to Google’s ranking system. This may seem easy but striking the balance between the two is often very challenging.

Many of our clients feel that they don’t have the time, resources or skill necessary to write copy for their website to their desired level of quality. This is why we take the time to interview our clients, in order to gain a greater understanding of their products and services and the benefits they bring to their customers. From these conversations, we can begin to start copywriting the content for your new website.

If you would like to talk to one of our web marketing specialists about copywriting for your website, please call us on 01509 265890.

SEO

So, you’ve got a well developed and designed website, complete with engaging copy that draws in the viewer. However, you’ve got no traffic coming to your website. Why? 9 times out of 10, it’s because your website is enhanced for search engine optimisation (SEO). If search engines such as Google can’t find your website, it won’t be found by your target audience.

SEO isn’t just about making sure that your website text has keywords integrated within it, though this is important. It’s about regularly updating your website, making sure you have ‘alt tags’, ‘H1s’, ‘metadata’, ‘titles’, ‘internal links’ and ‘back links’ etc. It’s also about making changes to your sites SEO efforts and subsequently analysing the impact. Did it help? If so what more can we do. Did it harm the site? If so why so that it can be avoided in the future.

We have the time and using knowledge from tried and tested marketing techniques, fused together with the latest technological expertise, we can help drive traffic to your website through a number of tactics, including: On-page SEO, Off-page SEO, Social Media Marketing, Blogging/News

To find out how we could improve your Search Engine Optimisation please contact one of our internet marketing specialists on 01509 265890

Social media

Social media is becoming a vital competent of any successful company, whether people like it or not. It may seem like another, somewhat intimidating world to some however used correctly, sites such as Twitter can be extremely beneficial to companies.

Social media is a great tool for any company or brand. It allows businesses to develop personal relationships online, whilst being able to share and learn useful information relating to their customers or industry. Furthermore if your brand shares and contributes to a significant amount of relevant news and information, you will be considered a thought leader and expert within your industry, which will enhance the reputation of your company. Additionally, it can act as a significant leads/enquiries generator for your business.

Win Marketing can help you develop a social media campaign that will help you to listen to the market place and develop relationships online. We use a combination of traditional marketing and PR skills with the latest knowledge and experience of social media marketing. Call 01509 265890 to discuss building your online presence. Additionally, take a look at one of our recent blogs, detailing the top things to avoid on social media.

PPC

Though we’d always recommended to clients that they should develop a well optimised website and generate high ‘natural’ rankings in search engines, there is also a place for Paid per click advertising (PPC). You can gain valuable information and sales leads from a Google AdWords, LinkedIn or Facebook ad campaign, providing that you’re communicating to targeted, specific user groups. Furthermore, this can be achieved at relatively low budgets.

The team at Win Marketing can help plan and implement your pay per click advertising campaign and make on-going recommendations to help improve performance. Contact us for more information.

E-shots

E-shots have gained somewhat of a bad name in recent years as they’re become grouped with their somewhat ugly sister, the spam email. However E-shots aren’t spam. They’re extremely useful and often under utilised and can be used as a vital sales, marketing and information tool for companies, whilst also benefiting your customers by giving them advanced updates of deals, new products or company news.

Win marketing have over 12 years experience in distributing targeted, well timed e-shot campaigns that are relevant to the recipient. We can send to a pre-curated database of your customers and contacts, or alternatively we can help you build a new database from scratch.

If you would like to discuss how regular, direct email marketing to your contacts can help improve communication and boost engagement with your prospects, then get in touch with us on 01509 265890.

Win Marketing

Published by:
Win Marketing

13 February 2015

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