Ann Goodwin gave a talk recently at The Leicester Digital Business Club. Approximately 30 people attended the event where Ann gave an insightful talk on Marketing and how businesses can gain an advantage over their competitors.
While the concept has been around for quite some time, ‘brand activation’ is a relatively new term that is used by marketing firms. It refers to the use of creative and engaging methods that encourage customers to feel a personal connection to a brand.
Here are some of the most common digital marketing mistakes that brands make – and, some helpful advice on how you can avoid making them, too.
At Win Marketing, we have carried out many market research projects and we have developed a successful approach to finding out exactly what our clients need to know about their customers. There are some obvious answers that will directly influence your marketing tactics, such as: age, income and location. However, you may want to delve deeper, as focusing on other specific details could really improve your marketing strategy.
Currently, Win Marketing is working on large-scale market research project for a client who wants to get to know its customers better. This type of market research can be incredibly valuable to a company, as it can help to improve sales over time by informing your marketing strategy with useful information about your customers’ wants and needs.