Here are some of the most common digital marketing mistakes that brands make – and some helpful advice on how you can avoid making them, too.
Targeting the wrong audiences
While you can use digital marketing to reach out to just about anyone and everyone, that doesn’t necessarily mean that you should. It is important to target your campaigns to the right people. Consider age, gender, location, education and interests when targeting your digital marketing, and ensure that you are getting your message out in a way that will engage your audience.
Ignoring email marketing
Social and mobile marketing continue to be hugely popular platforms for marketers, but that doesn’t mean that email marketing is no longer effective. According to Informz, there was a 35% open rate and the majority of these recipients actively read the emails. So, brands can still use email marketing to effectively gain leads and makes sales.
Beware Automating Everything
It is convenient to automate posting on social networks like Twitter and Facebook, so that your brand can maintain an online presence at peak times when you may not have internet access. However, this means that you are interacting less with your followers and digital community. It is important to keep conversations going; otherwise, it will seem like you’re just shouting at your followers. Ensure that you continue to actively interact with your network by sharing, retweeting and replying. Our SHARE Model shows you just how to actively engage on social media:
Disregarding the value of market research
Market research is a valuable tool in all forms of marketing, and it should not be discounted in the digital world. Carry out market research to find out more about your potential clients, existing customers and competition. It will help you determine the audience that you should be targeting, as well as the best digital outlets to use.
Win Marketing can help you develop an effective digital marketing strategy. For more information, visit our Web Marketing page or give us a call at: +44(0)1509 265890.