While the concept has been around for quite some time, ‘brand activation’ is a relatively new term that is used by marketing firms. It refers to the use of creative and engaging methods that encourage customers to feel a personal connection to a brand.
Here are some of the most common digital marketing mistakes that brands make – and, some helpful advice on how you can avoid making them, too.
Christmas is the busiest time of year for consumers, and it is important for your brand to get involved in the festivities. Here are some tips to help drive your sales during the holiday season.
Email marketing continues to be one of the most effective ways for brands to communicate with their customers as well as potential clients. However, it isn’t for everyone, and your brand may notice that a number of users unsubscribe every month. Here are some tips to help reduce the number of unsubscribers.