Social media is a great tool for any company or brand. It allows businesses to develop personal relationships online, whilst being able to share and learn useful information relating to their customers or industry. Furthermore if your brand shares and contributes to a significant amount of relevant news and information, you will be considered a thought leader and expert within your industry, which will enhance the reputation of your company.
Saying that, there are some risks when it comes to social media activity. Many companies now have a presence on social media sites such as Twitter, however without the correct knowledge and experience of the various platforms, a company’s chance of making a faux pas grows.
Ann Goodwin gave a talk recently at The Leicester Digital Business Club. Approximately 30 people attended the event where Ann gave an insightful talk on Marketing and how businesses can gain an advantage over their competitors.
While the concept has been around for quite some time, ‘brand activation’ is a relatively new term that is used by marketing firms. It refers to the use of creative and engaging methods that encourage customers to feel a personal connection to a brand.
Here are some of the most common digital marketing mistakes that brands make – and, some helpful advice on how you can avoid making them, too.
At Win Marketing, we have carried out many market research projects and we have developed a successful approach to finding out exactly what our clients need to know about their customers. There are some obvious answers that will directly influence your marketing tactics, such as: age, income and location. However, you may want to delve deeper, as focusing on other specific details could really improve your marketing strategy.